WILD EDENS

BRIEF

Secure a global icon who is passionate about the environment to act as global lead ambassador for the Wild Edens Project. Wild Edens is a National Geographic six-part commissioned documentary series, focusing on the world and its incredible environments, sponsored by Rosatom, a nuclear power agency. BEYOND procured Freida Pinto to become the project ambassador and to narrate the Indian episode which focused heavily on the beauty of the Indian landscape, so very close to her heart. Wild Edens created a whole episode around her and her home country. The partnership has seen Freida undertake PR services, content creation, event attendance and voice-over of the programme.

BEYOND VALUE

The complexity around the environmental message versus a nuclear energy sponsor was overcome by BEYOND to secure a globally recognisable face such as Freida. She has been incredibly passionate about the environment since her childhood, which is a personal insight BEYOND knew about.