NATIONWIDE
HARRY PINERO X GK BARRY
BRIEF
To raise awareness of Nationwide’s FlexStudent perks the brand wanted to target a student based Gen Z audience with a talent to front a pop-up Chicken restaurant. Beyond secure GK Barry and Harry Pinero as a double act to feature in video and photography content, a launch edit, social commitment and media interviews. The pair also hosted a launch party in the restaurant the same day as filming.
BEYOND VALUE
Beyond undertook a lengthy selection piece with their agency client and secured 2 talent rather than the original brief of 1, under the clients total budget.
