Franks

BRIEF

Beyond were bought on board to secure a football-related talent for a piece of activity with Franks Hot Sauce. The brand was creating a tongue in cheek piece of content to tie in with the Euros, where the talent would introduce the nation to ‘The Flager’ – a spicy new way to enjoy your match day pint.

The agency had already started their talent outreach and had not been able to secure a name within their budget. Their preferred name – Danny Dyer – was coming in at double their budget. Due to our relationship once on broad we were able to secure him for half their quoted cost and within budget. Danny created a very viral piece of content and the brand have since been in touch with hm to continue to the partnership for further activity.

BEYOND VALUE

Due to our relationships with management team we were able to make the partnership feasible within the brands budget.