MALIBU OATLY

BRIEF

Two iconic brands; Malibu and Oatly partnered to create the Pina Oatlada soft serve ice cream together. Beyond were tasked with securing a celebrity duo to help them launch their pop-up in Shoreditch and raise awareness of the collaboration. Beyond worked with them extensively on the selection process. Given there was an ambition for a larger presence in both traditional and social media, we secured them TV presenter AJ Odudu to participate in their launch photoshoot and influencer Max Balegde to launch their Shoreditch pop-up and attend their launch party.

BEYOND VALUE

Client was struggling to align on a duo with the required profile and impact within the budget. Beyond recommended splitting the remit for talent so the budget could work harder for them.