TIM TAM

BRIEF

Launch Australia’s most well known chocolate biscuit in the United Kingdom via an effective influencer campaign. Beyond devised a market launch influencer strategy alongside a key agency partner with a selection of loyalist influencer fans such as Emma Louise Connolly, Bink Felstead, Ashley Louise James and Lucy Mecklenburgh. All talent created multiple owned content, photo and video, as well as undertook a social roll-out over time and media interviews.

BEYOND VALUE

Beyond delivered the entire selection of more talent than required well under budget