PEDAL TO PARIS

BRIEF

Ahead of the Paris 2024 Olympic Games, alongside Sport England and their Chair, Chris Boardman, secure talent to help galvanise the sports and physical activity sector as they fight for environmental sustainability.

Leading the effort against climate changes saw Chris championing a 550 mile cycle route from Manchester to Paris, celebrating clubs and individuals along the way. Beyond secured multiple talent including Steve Backshall, Helen Glover, Mark Beaumont, Katherine Grainger, James Haskell and Mike Tindall to undertake legs of the race and support the Pedal to Paris initiative.

BEYOND VALUE

Multiple talent were secured at nominal rates and Beyond even supported on PR awareness with key broadcast opportunities.