AA CHABUDDY G

BRIEF

To target a new audience demographic, Beyond partnered the AA with Chabuddy G and MC Grindah from ‘People Just Do Nothing’ to create a series of short-form content episodes exclusively for LADbible. Filmed over multiple episodes and with a whole suite of exclusive content, Beyond worked with the talent to create scripts in the mockumentary style they are famed for.

BEYOND VALUE

Beyond managed to secure additional scripts written by the talent to support the content, as well as increased social deliverables to promote the launch.