AXA

BRIEF

To amplify the launch of a new AXA platform — the Feel Good Health Hub — our brief was to secure a high-profile, relatable comedian to support a wider marketing campaign. BEYOND engaged Jack Whitehall for a series of Feel Good Health Challenges, aimed at promoting ‘everyday relatable — and fun — health.’  Written and directed by Jack and his team, it became the first in a series of talent content created by the brand.

BEYOND VALUE

Jack’s below the line content series was so successful that AXA went on to feature him in an extensive TV commercial/VOD campaign later in the year. BEYOND handled all negotiations securing him for voice over, plus a cameo in an animated advert — a first for the brand, and also a first for Jack. We secured writing time with Jack’s team in addition to his personal involvement, plus social media amplification with an ongoing brand association.