BLACKBERRY

BRIEF

To launch the KEY 2 secure a high profile female face to drive editorial coverage who is passionate about technology.

To attend the launch of the BlackBerry KEY2 handset, BlackBerry’s first new phone since the iconic first version, BEYOND secured James Bond and critically acclaimed actress Naomie Harris to attend the launch at London’s The Ned, alongside influencers Marcus Butler and Jamal Edwards. Naomie engaged with consumers, undertook content creation and was led through a tutorial on the features of the new smartphone.

BEYOND VALUE

BEYOND’S direct relationship with Naomie Harris meant that we secured her at a fraction of the normal fee, with only 24 hours’ briefing ahead of the event. We also secured additional social posts around her attendance.