BUDWEISER

BRIEF

Secure a selection of high profile, empowered female talent to support the England Women’s Football Team via lead sponsor Budweiser. With just five days’ notice, Budweiser briefed BEYOND to secure six high profile, inspiring female celebrities to record a rousing piece of content to inspire the nation in support of the Lionesses at the Women’s World Cup. Beyond secured talent including Naomie Harris, Nicola Adams, Jessie Ware, Suki Waterhouse, Zawe Ashton and Rachel Yankey, to record their rendition of Queen Elizabeth I’s rallying speech.

BEYOND VALUE

BEYOND managed the high profile talent shoot with only two days’ prior to activation notice, as well as securing social posts from talent on the ground, which was out of scope.