CLIPPER TEA

BRIEF

To secure an eco-friendly, passionate presenter who could host a series of short episodes to launch Organic September where Clipper look at how making small changes to your day can make a big impact on the environment. BEYOND secured Katie Piper to host and interview Melissa Hemsley as part of episode 1, Amelia Freer for episode 2 and Emma Ross (Mamalina UK) for Episode 3. Additional assets were secured and utilised in the launch, along with an ongoing social strategy which has seen Katie’s support across a number of touch points in both 2019 and ahead in 2020.

BEYOND VALUE

BEYOND managed to establish a strong relationship and ensured that the partnership was maximised by looking at a broader strategy, utilising Katie outside of just Organic September. We also secured additional posts around a Christmas competition, over and above those contracted.