DEXCOM

BRIEF

Secure a selection of high profile talent with Type 1 diabetes who can raise awareness of the brand and drive product sales. BEYOND created a multi-layered influencer platform for Dexcom securing high profile talent specifically with Type 1 diabetes to engage in media activations, event attendance, strategic social posting and content creation that complemented the American launch. BEYOND secured names such as Henry Slade, James Norton, Jeremy Irvine, Sheku Kanneh-Mason and Ed Gamble, to name a few.

BEYOND VALUE

Having no real budget to secure talent, BEYOND did so on our passion for the product and wider cause awareness as well as strongly leveraging direct relationships to garner more in-depth deliverables and commercial support.