DIET COKE

BRIEF

Beyond were engaged to work with Diet Coke on the selection and procurement of their latest ambassador in the evolution of their work with Kate Moss. The brand were looking for a high profile UK talent that appeals to their loyalist audience and aligns with the ‘This is My Taste’ campaign.

Beyond worked alongside their creative agency to define the talent strategy and work through the global and territory specific talent options available to them. Beyond secured A-list actor Jamie Dornan to talk about his passion of cold-water swimming for the campaign. Working with the brand on a TVC, extensive OOH campaign, press, social and an event.

BEYOND VALUE

The brand had extremely short deadlines and multiple stakeholders all with conflicting ideas of who the right talent for the campaign was. Beyond were able to use our industry relations to uncover the unknown passions of talent and contract a global name within a 3-week timeframe.