DISNEY

BRIEF

To mark the global launch of the new Disney+ platform STAR, Disney wanted to engage high-profile creators to celebrate their favourite shows among those featured on the brand new channel. The focus was to target a more creative adult audience. BEYOND secured seven talent, including Iain Stirling, Asim Chaudhry and Allan Mustafa (Kurupt FM), Judi Love, Mollie King and Marvin Humes, all of whom engaged in a content series of social output, media interviews and promotion around launch.

BEYOND VALUE

BEYOND was able to secure additional social posts and media interviews across the talent, and where possible, also leveraged talent who were linked (married or in character). This maximised the reach and impact of the content as, for example, Marvin featured Rochelle in his content.