DORITOS

BRIEF

To celebrate a summer of fun and sharing, Doritos launched the #nachoyourway challenge and tasked BEYOND to secure an engaging friend duo to create their own nacho creation content. BEYOND secured Sam Thompson and Pete Wicks, who encouraged the nation to send in photos of their own handiwork, with the winner judged by the brand receiving £20,000.

BEYOND VALUE

BEYOND leveraged a favoured nations deal to secure both talent at 50% under the total budget, and worked with both teams respectively to deliver media interviews and social output to maximise the campaign ROI.