GLENLIVET

BRIEF

Glenlivet needed a genuine, locally relevant brand advocate to host a bespoke episode of ‘MTV Cribs,’ which would reveal Glenlivet’s idyllic new brand home in Speyside. As part of a partnership between MTV and Glenlivet, BEYOND secured comedian and presenter Iain Stirling to host the exclusive one-off episode, which took the public on a tour of the stunning new Glenlivet distillery and home. Iain undertook content creation on site, social and media commitments as part of the partnership.

BEYOND VALUE

BEYOND delivered global usage rights and digital paid-for spend promotion for an extended term, as well as an integrated gifting programme of product with Iain.