GREY GOOSE ALTIUS

BRIEF

Beyond were engaged to work with Grey Goose to launch the newest product to their portfolio – Altius.

The brand wanted to host its first ever pan-European launch with a talent name that is synonymous with the brand values of premium partying in Europe’s hot spots.

Following an extensive talent selection process, the brand felt that global A-list actor and DJ Idris Elba was the only name that worked for them.

Despite initially turning down the opportunity as the fee was not at the level he was currently commanding, Beyond were able to utilise their relationship with his team to scale and amend the ask to make it more appealing to Idris’s current ambitions.

BEYOND VALUE

Working with a brand who had a very clear idea of what success looks like and a talent that needed to have creative control required Beyond to lean heavily on their relationships with both teams to ensure a smooth process for all parties.