HM GOVERNMENT

BRIEF

To help support government consumer messaging around the coronavirus pandemic, BEYOND were engaged to help create a long-term strategic influencer programme to target various audiences on behalf of the Cabinet  Office and the NHS. BEYOND worked across health, EU trade, and business messaging — engaging influencers of all verticals to create content and share key nationally approved messaging. Talent included opinion formers from a business perspective such as Deborah Meaden, Lady Baroness Michelle Mone and Peter Jones, through to business CEOs, managing directors and traditional talent to help raise awareness over time. BEYOND activated a total of seven rounds of messaging  on behalf of the government over the course of the pandemic.

BEYOND VALUE

Our team was able to secure multiple talent, reaching over and above the agreed amount of targets, across all of the campaign activations. BEYOND remain counsel to this day on messaging related to the pandemic.