LEGO

BRIEF

Beyond were engaged to work on the global talent support roll-out to celebrate LEGO’s 90thAnniversary Year. The Campaign called 8 Weeks of play required talent relevant globally and locally across industry sector to bridge the gap between LEGO younger audience and their adult following.  

Beyond secured five “Adult Fans of Lego” (AFOLS), including Alicia Keys, Peggy Gou, Simone Giertz, Loserfruit and Ottolenghi to create suites of content to bring to life the power of play and creativity for them. 

BEYOND VALUE

Beyond secured all of the global talent well under budget, along with making considerable cost savings by helping negotiate on supplier and wider team expenses.