LEGO

BRIEF

In a world that needs more space for Play, LEGO want to create a public art exhibition in La Gaite Lyrique, Paris, working with digital creators from different parts of the world to take over a space each in the gallery and open it up to children and families alike. Beyond secured Sarah Andelman as Creative Visionary, Fenwan Chen, a paper artist from China, Ekow Nimako, a sculptor working primarily with LEGO bricks from Canada, and Aurelia Durand, a digital artist from Paris.

The exhibition saw each creator redesign an entirely blank room to their own style whilst promoting interactive fun to consumers. Alongside various strategic partners multiple content series were created, social posts and media interviews, with the space seeing thousands of visitors while open over a 5 day period.

BEYOND VALUE

Beyond contracted all talent, and worked with them ensure delivery of assets. The talent hugely over delivered in terms of creative time spent designing and working on their rooms with the client and social commitments.