MAGNUM

BRIEF

Secure a selection of high profile, fashion relevant talent to attend the launch party of the Magnum Pleasure store pop-up. On one of the busiest social calendar nights of the summer, BEYOND secured a selection of fashion and media-worthy names to attend, including Lara Stone, Neelam Gill, Rafferty Law, Jodie Kidd, and Binky Felstead to name a few. Celebrity attendees were required to post about their night on their social channels and be photographed at the Magnum dipping stations.

BEYOND VALUE

BEYOND managed the 10+ celebrity attendees, coordinating arrivals, ensuring all of them completed their contractual obligations and enjoyed the evening. We were able to leverage some of our other projects, to secure the celebrities for a reduced rate – for example, offering post-party dinners at a high-end restaurant venue we were also working with.