PEOPLE’S POSTCODE LOTTERY

BRIEF

Partner the well known consumer brand with a global music icon to thank their multiple charitable partners for raising over 1.4 billion as part of their latest advertising campaign. Beyond secured Ellie Goulding to re-record Burt Bacharach’s iconic track “What the world needs now, is love, sweet love” performed in the TVC alongside comedian and brand ambassador Tom Allen.

BEYOND VALUE

Beyond provided end to end counsel on everything from music licensing to logistics as well as supplier procurement and support on-set during a night shoot location.