PEPSI

BRIEF

To raise awareness of Pepsi Max “Where there is a ball there is a way”, Hidden Pitches campaign, designed to unlock the enjoyment of football for all, partner with a footballing icon to bring the beautiful game to fans in cityscapes where they least expect it. Beyond partnered Pepsi Max with England Lioness Ella Toone to surprise and delight passers by at London’s Observation point with a pop up football match under lights alongside members of the public and other youtube stars.

BEYOND VALUE

Beyond secured Ella in under 10 days ensuring that all contracting and logistics were executed accurately and in time for the partnership to commence.