P&O

BRIEF

To launch P&O’s latest cruise ship, Arvia, P&O tasked Beyond with sourcing a global music celebrity who could travel to Barbados for an exclusive performance on Heywoods Beach. Beyond secured Olly Murs, who worked brilliantly for the target audience. Olly created bespoke content and engaged in media commitments, all while shining a light on the brand’s latest asset.

BEYOND VALUE

Beyond managed to secure Olly to take part in an evening performance on the ship as well as the beach, to further entertain and excite the guests. He also created additional content over and above what was contracted.