PRADA

BRIEF

Procure globally relevant client approved influencers, to develop activations on Instagram for Father’s Day. The selected influencers needed to engage consumers through authentic emotion and promote the gifting of the Luna Rossa Carbon Fragrance by recreating the ‘message in a bottle’ campaign. 

The aim of the campaign was to drive awareness moving to conversion via a swipe up link to retailers. The content was all self-shot and approved on a local and global scale driven by BEYOND across 11 influencers reaching over 3 million people.

BEYOND VALUE

BEYOND secured more than the required amount of talent and employed us for their own contracting to secure the talent taking on the liability of the campaign.