REDBREAST

BRIEF

A whiskey-loving global talent was needed in order to raise awareness of the Redbreast Irish Whiskey and BirdLife International partnership. Ahead of #Robinredbreastday 2021, created to celebrate the Redbreast partnership with BirdLife international, BEYOND secured Hollywood actor Chris O’ Dowd to take part in an engaging piece of digital content featuring the Redbreast animated Robin. For every view of the content, 25 cents was donated to BirdLife International to help support birds globally.

BEYOND VALUE

BEYOND secured Chris to support scriptwriting, over and above the contracted services. We also handled in full the SAG P&H contributions on behalf of the talent and brand.