SMIRNOFF

BRIEF

To launch their newest flavour, Raspberry Crush, Smirnoff wanted to partner with influential talent ranging across music, fashion and comedy. BEYOND secured four influencers across each of the pillars, managing selection, contracting, approvals and social media rollout, and worked with the production company and influencers to create fun and engaging content. The line-up featured Roman Kemp, Sara Waiste, Don’t Jealous Me, and Mercedes Benson.

BEYOND VALUE

With the brief developing fast as the project progressed, BEYOND negotiated hard to secure the client’s preferred talent names within the original budget, despite additions to the ask.