SONEVA

BRIEF

Secure a selection of high profile rugby players to attend Soneva resorts across the globe and commentate on the Rugby World Cup 2019. To drive awareness and sales of holidays across Maldivian and Thai properties, Soneva engaged BEYOND as a longstanding existing client to secure rugby talent to commentate on specific games for guests in the resorts. BEYOND secured Jason Robinson, James Haskell and Austin Healey to participate.

BEYOND VALUE

Talent were not offered any fee to take part at a time when they are technically their most globally commercial. Due to their passion for the project BEYOND secured the talent to undertake media interviews, digital posts and attend the resorts to commentate on a minimum of seven games each for no fee exchange.